startup – THE CREATIVE STRATEGIST

HOW THE FUCK DO YOU BUILD A BRAND WHEN YOU CAN’T AFFORD TO BUILD A BRAND?

Big brands can buy repetition. Small brands have to earn memory. A box turned up at my place from Declan at Keating & Co. Condiments. Think – Chilli Oils. Hot Sauces. Characters and names that included Funky Beast. Berserker. Weird little monsters. Loud colours. A handwritten note. Various products that appear designed to make blandContinue reading “HOW THE FUCK DO YOU BUILD A BRAND WHEN YOU CAN’T AFFORD TO BUILD A BRAND?”