leadership – THE CREATIVE STRATEGIST

YOUR BIGGEST BRAND PROBLEM ISN’T OUTSIDE YOUR BUSINESS. IT’S SITTING AROUND YOUR LEADERSHIP TABLE.

One of the biggest misconceptions in business is that brand belongs to the marketing department. // Newsflash… It doesn’t. Brand belongs to the organisation. Or at least, it should. The marketing team might be responsible for communicating the brand, but they don’t own the thousands of decisions that shape how it’s actually experienced. That’s everyoneContinue reading “YOUR BIGGEST BRAND PROBLEM ISN’T OUTSIDE YOUR BUSINESS. IT’S SITTING AROUND YOUR LEADERSHIP TABLE.”