I was standing in Australia Post yesterday returning a couple of things purchased from Amazon (PS: shoutout to how easy and frictionless their return process is), chatting to the guy behind the counter about how ridiculously simple the whole process has become. Scan this. Drop that. Refund appears. Sometimes, depending on the product, they don’tContinue reading “ARE WE GAMIFYING A GENERATION INTO GAMBLERS?”
Tag Archives: life
JUST KEEP SWIMMING // GRIT, RESILIENCE AND SIMPLY BEING HUMAN
There’s a line from Finding Nemo that has somehow become more relevant to me the older I get… “Just keep swimming.” It’s ridiculously simple, almost stupidly so. But maybe that’s why it works. Because resilience isn’t always some heroic comeback story. Sometimes it’s simply staying in motion when you don’t know what happens next. ShowingContinue reading “JUST KEEP SWIMMING // GRIT, RESILIENCE AND SIMPLY BEING HUMAN”
THE TRUTH ABOUT GUT FEELING
The older I get, the less I believe in coincidence… and the more I believe in pattern recognition. For shizzle… For years I’ve struggled to explain why I trust my gut so much. I’d find myself sitting in workshops, presentations or client meetings and within minutes I’d know something wasn’t quite right. Sometimes it wasContinue reading “THE TRUTH ABOUT GUT FEELING”
HOLY SHIT – I’M A (MARKETING) DAD…
What I’ve Learned (So Far) From Becoming a First-time Parent in a “World of Perfect Instagram Families” and Overpriced Fucking Sleep Sacks… You can read every book. You can scroll every post. You can spend months prepping the nursery, watching endless videos on Tik Tok, YouTube and Boundless Babies Beyond…. — With all the new-foundContinue reading “HOLY SHIT – I’M A (MARKETING) DAD…”
THE CREATIVE STRATEGIST 