What is a brand? My 6-year-old niece once posed this seemingly simple question. Yet, I found myself grappling with how to provide a concise answer. Explaining it without resorting to marketing jargon proved to be quite the challenge. I needed a moment to gather my thoughts, to avoid delivering a spiel that might have soundedContinue reading “Golden Arches and Heartfelt Smiles: Decoding Brand Magic Through a Child’s Eyes”
Category Archives: BRAND
Strategic Planning – An Agile Approach
Case Study: Getting to a Meeting On my way to a meeting the other day, i had an epiphany. In my role within strategic planning, wonder how best sometimes to communicate the importance of good objectives and describe the planning process and measuring effectiveness, I could present a relevant case study. So, putting it intoContinue reading “Strategic Planning – An Agile Approach”
Most Valuable Person / Brand
How do people get noticed in the office or stand out from the crowd? There are 2 paths to FAME here: 1) Famous for good things2) Famous for bad things Let’s start with Famous for Good: Your name (brand) gets mentioned a lot (frequency) and more people get to hear your name (reach). Your workContinue reading “Most Valuable Person / Brand”
THE CREATIVE STRATEGIST 