Let’s be brutally real… Nobody wakes up in the morning and thanks a brand for saving their life. Nobody cares that much. But people do wake up with hope. Hope for a better day, a better job, a better body, a better future. And belief is what fuels that hope. The tension between hope andContinue reading “Hope and Belief: The Real Currency of Brands”
Category Archives: LEARNINGS
HOLY SHIT – I’M A (MARKETING) DAD…
What I’ve Learned (So Far) From Becoming a First-time Parent in a “World of Perfect Instagram Families” and Overpriced Fucking Sleep Sacks… You can read every book. You can scroll every post. You can spend months prepping the nursery, watching endless videos on Tik Tok, YouTube and Boundless Babies Beyond…. — With all the new-foundContinue reading “HOLY SHIT – I’M A (MARKETING) DAD…”
Why Frictionless Design at Point of Puchase: Feels Like Death by a Thousand Cuts 💀
Self-service checkouts. Websites. Apps. These systems were designed to make life easier, faster, and smoother, right? Yet here I am, standing at a Woolworths self-service checkout, trying to do the exact thing the system was meant to facilitate: pay for my shit and leave. But no. Life’s never that simple. Welcome to the Self-Checkout GauntletContinue reading “Why Frictionless Design at Point of Puchase: Feels Like Death by a Thousand Cuts 💀”
Framework Fetish: Why Strategists Must Think Beyond the Boxes 💀🖤
xx There’s this industry obsession with oversimplification. We’re all about condensing, condensing, and condensing some more, as though brevity is always the soul of effectiveness… But what if, in our rush to simplify everything, we’re slicing away the very substance that makes strategy work? Look, I get it… our job as strategists is to takeContinue reading “Framework Fetish: Why Strategists Must Think Beyond the Boxes 💀🖤”
Clients, Cash, and Clout: The Three C’s of Strategy Leadership 💀🖤
Stepping into a Strategy Director (or even Head of Strategy) role can feel like you’ve been thrown into the deep end of the pool. But here’s the thing: there’s no handbook that can truly prepare you for the reality of leading a strategy team. Sure, you might find a few craft skill sheets and expectations,Continue reading “Clients, Cash, and Clout: The Three C’s of Strategy Leadership 💀🖤”
The Dark Art of Ghosting: A Recruiter’s Haunting Silence
Imagine wandering through the professional wilderness, drawn by the inviting glow of opportunities. Recruiters and talent scouts, like elusive specters, reach out promising a path to success. “Ghosting can be haunting for talent,” they say. How painfully true. In my journey through the career development woods, I’ve encountered these elusive recruiters—some friendly, some witty, andContinue reading “The Dark Art of Ghosting: A Recruiter’s Haunting Silence”
Opinions are like assholes. Everyone has one.
It’s a crude but often hilariously accurate saying that’s been doing the rounds for as long as I can remember. It’s a great pre-cursor before engaging in feedback/retros/reviews/pre-mortems. And while I wouldn’t usually compare the complex world of marketing, advertising, and communications to the anatomical features of the human posterior, there’s a curious parallel worthContinue reading “Opinions are like assholes. Everyone has one.”
The Paradox of Intelligence: Common Sense, AI, and People
Artificial Intelligence: A Tool, Not a Replacement for Human Ingenuity Artificial Intelligence (AI) – it’s a term that’s become as ubiquitous as the air we breathe, especially in the realms of marketing, innovation, creativity, and branding. It’s hailed as the harbinger of efficiency, the key to unlocking unprecedented insights, and the saviour of businesses strivingContinue reading “The Paradox of Intelligence: Common Sense, AI, and People”
Interns – Blessing or Burden?
Internships have long held a place in the workforce in numerous industries. It has served as an important stepping stone to prepare young candidates of the “real” world that differs from the teachings and practices otherwise experienced within “four walls” albeit the classroom. Now, many of you have undergone an internship, or you may beContinue reading “Interns – Blessing or Burden?”
Why do we keep saying no?
Why are we more open to the notion of negativity or saying no as we grow older? Why do we perceive change to be confrontational and even scary? Why do we never question things around us and just accept things as they are? The path to learning and development consists of multiple pathways of experiencesContinue reading “Why do we keep saying no?”
THE CREATIVE STRATEGIST 