Monthly Archives: Jun 2023

Why are we more open to the notion of negativity or saying no as we grow older? Why do we perceive change to be confrontational and even scary? Why do we never question things around us and just accept things as they are? The path to learning and development consists of multiple pathways of experiencesContinue reading “Why do we keep saying no?”

Connected: We are always connected – with ourselves, with others, with our smartphones and even with this post. Engaged: Are you really? How do you feel when you’re connected with something, or anything? Do you feel drawn in, does a story compel you to keep on reading? Are you sharing that story or even talkingContinue reading “Connection vs Engagement”

Why you should approach your Customers like children – short attention span, rather than taking a cognitive approach to learning by learning rules, offers, content, they need a behavioural kind of inducement to stimulate a positive desired result. CASE STUDY Over the usual family gathering over the weekend, my mother introduced a board game forContinue reading “Approach your customers like children”

Internships have long held a place in the workforce in numerous industries. It has served as an important stepping stone to prepare young candidates of the “real” world that differs from the teachings and practices otherwise experienced within “four walls” albeit the classroom. Now, many of you have undergone an internship, or you may beContinue reading “Interns – Blessing or Burden?”

Effective CommunicationsWe’ve heard it before, and adhere to principles and rules outlining various ways on how to create and facilitate effective communication pieces. I sought the counsel of my trusted advisor (Google), and this came up when I typed in “Effective”: adequate to accomplish a purpose; producing the intended or expected result. For many ofContinue reading “Effective Communications – Let’s be Honest…”

Case Study: Getting to a Meeting On my way to a meeting the other day, i had an epiphany. In my role within strategic planning, wonder how best sometimes to communicate the importance of good objectives and describe the planning process and measuring effectiveness, I could present a relevant case study. So, putting it intoContinue reading “Strategic Planning – An Agile Approach”

The world we live in as consumers has blurred the reality of growth. Everything that we consume today is based on a value driven pricing model. Value-based pricing is a strategy where prices are based mostly on consumers’ perceived value of the product or service. The value doesn’t need to be linked to price, butContinue reading “The Trouble with “Value”​ in Society”

We’re constantly connected – to our laptops, smartphones, tablets, smart tv’s, music streaming apps, social media apps, smart watches etc… The tech that’s been built to help make our lives easier, is actually disconnecting us from traditional human behaviour. So much so that in marketing, we look at peoples behaviour via the data I.e. dwellContinue reading “THE AGE OF DIGITAL DEHUMANISATION”