Tag Archives: e-commerce

Why Frictionless Design at Point of Puchase: Feels Like Death by a Thousand Cuts 💀

Self-service checkouts. Websites. Apps. These systems were designed to make life easier, faster, and smoother, right? Yet here I am, standing at a Woolworths self-service checkout, trying to do the exact thing the system was meant to facilitate: pay for my shit and leave. But no. Life’s never that simple. Welcome to the Self-Checkout GauntletContinue reading “Why Frictionless Design at Point of Puchase: Feels Like Death by a Thousand Cuts 💀”