Centrum needed a way to break through the clutter of existing kids multivitamin brands. We needed a truly distinctive and chart-topping way to bring this new range to life – in a way that was fun and relatable to parents.

So we formed an animated fab four super group called ‘The Chewables’ to help keep kids rocking – with each member bringing their own unique flavour and individual personality to the mix.

The Chewables are touring nationally, appearing on buses, online and in supermarkets and pharmacies nationally.

Kleenex needed a platform that could work across various areas of strategic execution for 2022. They wanted to ensure that the brand platform of ‘Care in every square’ could stretch beyond traditional advertising, and make an impact in other applications and connections.

Ultimately, the challenge was how we ensured that the way Kleenex behaves and is presented over here in Australia, stays true to what the brand stands for globally.

Working together with global creative and strategy teams at FCB, we crafted a bespoke local masterbrand strategy for launch and implementation into AUS & NZ markets.

Our challenge was to evolve the ‘Thrill of the Next’ creative platform in Australia & New Zealand, to establish nameplate, sustain awareness, increase desirability and sustain enquiry.

Toyota gave us a the task to conquest share and become the most desirable Sub-compact SUV in the category.

Lucky for us, there was no other car in the segment that had the best shot to challenge, disrupt and innovate.

This led us to reimagine ‘The Thrill of the Next’ creative platform, evolving it into Toyota C-HR – Leap. Live.

After all, the bigger the leap, the bigger the thrill.

Despite the increasing popularity of Hot Cross Buns in Australia, Bakers Delight wasn’t getting its fair share of the pie during Easter. Major supermarkets like Coles, Woolies, and Aldi, known for their convenience and lower prices, were winning the game YoY.

Instead of settling for mediocrity, we decided to up the game. We introduced Bakers Delight Easter Hot Cross Buns, exclusively filled with Cadbury Dairy Milk Chocolate Chips, capitalising on Cadbury’s global brand reputation.

By joining forces with Cadbury, we brought back the delight to Bakers Delight and convinced families to make the effort to savour our Easter Morning indulgence, changing the Easter game.

When you bring two favourites together, the result is simply delightful.