Author Archives: Daniel Jacobs

The world we live in as consumers has blurred the reality of growth. Everything that we consume today is based on a value driven pricing model. Value-based pricing is a strategy where prices are based mostly on consumers’ perceived value of the product or service. The value doesn’t need to be linked to price, butContinue reading “The Trouble with “Value”​ in Society”

Effective CommunicationsWe’ve heard it before, and adhere to principles and rules outlining various ways on how to create and facilitate effective communication pieces. I sought the counsel of my trusted advisor (Google), and this came up when I typed in “Effective”: adequate to accomplish a purpose; producing the intended or expected result. For many ofContinue reading “Effective Communications – Let’s be Honest…”

Why you should approach your Customers like children – short attention span, rather than taking a cognitive approach to learning by learning rules, offers, content, they need a behavioural kind of inducement to stimulate a positive desired result. CASE STUDY Over the usual family gathering over the weekend, my mother introduced a board game forContinue reading “Approach your customers like children”