It’s a crude but often hilariously accurate saying that’s been doing the rounds for as long as I can remember. It’s a great pre-cursor before engaging in feedback/retros/reviews/pre-mortems. And while I wouldn’t usually compare the complex world of marketing, advertising, and communications to the anatomical features of the human posterior, there’s a curious parallel worthContinue reading “Opinions are like assholes. Everyone has one.”
Author Archives: Daniel Jacobs
The Paradox of Intelligence: Common Sense, AI, and People
Artificial Intelligence: A Tool, Not a Replacement for Human Ingenuity Artificial Intelligence (AI) – it’s a term that’s become as ubiquitous as the air we breathe, especially in the realms of marketing, innovation, creativity, and branding. It’s hailed as the harbinger of efficiency, the key to unlocking unprecedented insights, and the saviour of businesses strivingContinue reading “The Paradox of Intelligence: Common Sense, AI, and People”
The Brand Enigma: Unmasking the Minds of Fans and Followers
In the grand theatre of brand loyalty, do we truly have devoted fans or mere curious followers? Have you ever witnessed the fervour of sports fans passionately cheering on their teams? Or experienced the unwavering allegiance of cinephiles to their favourite actors? Or perhaps an 8 year old gushing over their favourite Tik Tok influencer?Continue reading “The Brand Enigma: Unmasking the Minds of Fans and Followers”
Golden Arches and Heartfelt Smiles: Decoding Brand Magic Through a Child’s Eyes
What is a brand? My 6-year-old niece once posed this seemingly simple question. Yet, I found myself grappling with how to provide a concise answer. Explaining it without resorting to marketing jargon proved to be quite the challenge. I needed a moment to gather my thoughts, to avoid delivering a spiel that might have soundedContinue reading “Golden Arches and Heartfelt Smiles: Decoding Brand Magic Through a Child’s Eyes”
Embracing Change: Overcoming the AI Fear Barrier
Change. It’s a word that often strikes fear into the hearts of many. Whether it’s a shift in our personal lives or the rapid advancements in technology, change can be daunting. And when it comes to the rise of artificial intelligence (AI), the fear seems to be amplified. But is this fear justified? The FearContinue reading “Embracing Change: Overcoming the AI Fear Barrier”
Connection vs Engagement
Connected: We are always connected – with ourselves, with others, with our smartphones and even with this post. Engaged: Are you really? How do you feel when you’re connected with something, or anything? Do you feel drawn in, does a story compel you to keep on reading? Are you sharing that story or even talkingContinue reading “Connection vs Engagement”
Interns – Blessing or Burden?
Internships have long held a place in the workforce in numerous industries. It has served as an important stepping stone to prepare young candidates of the “real” world that differs from the teachings and practices otherwise experienced within “four walls” albeit the classroom. Now, many of you have undergone an internship, or you may beContinue reading “Interns – Blessing or Burden?”
Why do we keep saying no?
Why are we more open to the notion of negativity or saying no as we grow older? Why do we perceive change to be confrontational and even scary? Why do we never question things around us and just accept things as they are? The path to learning and development consists of multiple pathways of experiencesContinue reading “Why do we keep saying no?”
THE AGE OF DIGITAL DEHUMANISATION
We’re constantly connected – to our laptops, smartphones, tablets, smart tv’s, music streaming apps, social media apps, smart watches etc… The tech that’s been built to help make our lives easier, is actually disconnecting us from traditional human behaviour. So much so that in marketing, we look at peoples behaviour via the data I.e. dwellContinue reading “THE AGE OF DIGITAL DEHUMANISATION”
The Trouble with “Value” in Society
The world we live in as consumers has blurred the reality of growth. Everything that we consume today is based on a value driven pricing model. Value-based pricing is a strategy where prices are based mostly on consumers’ perceived value of the product or service. The value doesn’t need to be linked to price, butContinue reading “The Trouble with “Value” in Society”
THE CREATIVE STRATEGIST 